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Meet the team: P&O Cruises Brand Marketing Executive, Samantha Cameron


Travel enthusiast and Brand Marketing Executive Samantha Cameron tells us all about her dream job

P&O Cruises Brand Marketing Executive, Samantha Cameron

What does your job involve?

I support the Brand Managers and the Head of Brand to oversee the development of our brand. Everything I do involves raising the profile of P&O Cruises and assisting in its development. I spend most of my days looking after our amazing brand partners, such as our Food Heroes.

What are the key challenges?

Looking after the Food Heroes and coordinating their movements around the world is a challenging task, but it’s so rewarding.

Have you worked in other areas of the company?

I’ve been fortunate enough to work in many different roles within P&O Cruises. I started with the company four years ago in the Operations Department, where I oversaw the running of the photography and art galleries on board. Then I moved to the Shore Excursions team to help plan the tours offered to our guests before I finally found my calling in the Marketing Team. During my time in the Operations Department, I visited the ships on their turnaround days in Southampton and even lived on board Oriana in Hamburg during one of her refits to oversee the installation of new retail areas.

What makes the P&O Cruises brand so special to you?

I get to see first-hand how much joy our cruise holidays give our guests. P&O Cruises is a household name and a British icon, so I feel really proud to be associated with it. I love it when I’m with friends or family and our adverts come on TV; it’s such a wonderful feeling.

In what ways does the P&O Cruises brand stand out from other cruise operators?

We’ve created a quintessentially British cruise line for our guests, and our many unique signatures on board the fleet – such as The Glass House, Sindhu and The Cookery Club – all contribute to our status as a standout brand. I believe it’s due to our longevity that we’ve become trusted as experts in the field.

If you could live anywhere in the world, where would it be?

I was really fortunate in my early twenties to spend three weeks travelling around Italy, driving from Milan to the lakes and then on to Tuscany before finishing up in Florence. Experiencing so many different parts of Italy gave me such a passion for the country that I’ve been back four times since, most recently on Ventura where I enjoyed a day in the beautiful city of Genoa. Maybe when I retire I can continue my Italian dream.

Which P&O Cruises holiday would you recommend?

I’m a strong believer that the only way to do the Norwegian fjords is by cruise ship. Waking up in a new fjord each day is simply breathtaking. Personally, I like to start my day by wrapping up in a nice warm dressing gown and enjoying a cup of tea on the balcony, taking in the amazing scenery that lies before me.

What makes you most proud about your work?

Talking to guests on board our ships and hearing how much they love P&O Cruises. Even in my day-to-day life, when I hear complete strangers talking about the ships I feel really lucky to be a part of this incredible brand. Also, having been involved in the development of Britannia, it was a special moment to stand among the crowds in Southampton’s Mayflower Park, proudly waving her up Southampton water. In fact, everything about the inaugural week left me feeling truly honoured to work for P&O Cruises.